Pixels Types and How Do They Work


Pixels are small pieces of code that can be used to track the users of a webpage. They have been used since the creation of the internet and have been around since the beginning. They are one of the first building blocks of all technology on the internet. There have been many different types of pixels since the first ones were created. But they all serve the same purpose, to track a user.

This blog post will cover: what are pixels, how they work, and what are the different types of pixels.

What Are Pixels?

Pixels are the smallest units of digital information that can be displayed on a screen. They are made up of tiny dots of different colors that, when combined, create the images we see on our screens. The more pixels there are in an image, the higher the resolution and the sharper the image will be.

How Do They Work?

Pixels are the tiny units that make up digital images, and they are essential for creating high-quality images. Each pixel is made up of three sub-pixels, one each for the red, green, and blue (RGB) color channels. When all three sub-pixels are lit up at full intensity, the pixel appears white. By varying the intensity of each sub-pixel, different colors can be displayed. For example, a pixel with only the red sub-pixel lit up at full intensity will appear red.

Digital images are made up of a grid of pixels, with each pixel storing information about the color to be displayed. When you view a digital image on a screen, the pixels light up to create the image. The number of pixels in an image determines the resolution, or detail, of the image. The more pixels there are, the higher the resolution and the sharper the image will be.

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What Are The Different Types of Pixels?

Maximus recognizes three different types of tracking pixels, all of which are commonly used in advertising. These three types are iframe, image, and postback.

Iframe Pixels

An iframe pixel is a 1×1 pixel image that is used to track the activity on a web page. The iframe pixel is placed on a web page and then loaded in an iframe, which is used to track the pageviews and other activity on the page. Iframe pixel is used by advertisers and publishers to track the effectiveness of their campaigns and to understand user behavior.

Image Pixel

An image pixel is the smallest unit of a digital image. Each pixel is composed of a single color, typically red, green, or blue. Pixels are arranged in a grid, and each pixel is assigned a specific location within the grid. When an image is displayed on a screen, the pixel is magnified so that it can be seen individually.

PostBack Pixel

A postback pixel is a small piece of code that is placed on a web page or in an email. When a user visits the web page or opens the email, the pixel is triggered and sends a request to the advertiser’s server. This request includes information about the user, such as their IP address, browser type, and operating system.

The advertiser can then use this information to track the user’s activities and target them with ads. Postback pixels are commonly used by affiliate networks and advertisers to track conversions and optimize their campaigns.

What Are They Used For?

Pixels are the smallest units of digital image data, and they are used to construct digital images. Each pixel is made up of a certain number of bits, which determine the color and brightness of the pixel. When you view a digital image, you are seeing a large number of pixels that have been put together to create the image.

A Log that reveals 5,000 special IP addresses suggests the pixel and thus the information associated with the pixel has been seen 5,000 times. Monitoring these “special views” is one of the very most fundamental features of a pixel. Advertisers typically use a somewhat more technical pixel to track ticks and conversions across a site.

For instance, a person might see an offer, click on it, and end up buying that item. Pixel positioned on a landing page and a thank you/confirmation page shows the customer’s access level to the revenue route and when they built a purchase.

How Do Pixel Work – What is a pixel


Pixels are an essential part of any type of digital display, whether it be a smartphone, a tablet, a computer, or a television. They are the smallest units of information that are used to build an image. Pixel is an integral part of digital displays, and without them, images would not be possible.

We hope you enjoyed our blog about Pixels. Thank you for reading, we are always excited when one of our posts can provide useful information on a topic like this.

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